We rebuilt how Ace Hotel's Media Works

Media

Data & Analytics

Ace Hotel operates in highly competitive, destination-driven markets where traveler demand shifts constantly. Historically, the media relied on campaign bursts tied to major travel moments. While these spikes drove short-term visibility, they left long stretches where travelers were actively researching trips but the brand wasn’t present.

150% increase in ROAS

Exceeded ROAS goal of 7x, achieving 15x across paid channels

30% increase in overall traffic to location websites

The Insight

Travel planning doesn’t follow campaign calendars. Inspiration, research, and booking happen continuously. If Ace Hotel wasn’t visible during those everyday moments of intent, competitors would be.

The Approach

Instead of treating media as a series of campaigns, we built an always-on media foundation designed to keep Ace present across the traveler journey—from inspiration to booking.

Paid search captured travelers actively researching stays. Display and social maintained brand visibility and re-engaged interested audiences. Travel intent signals, site behavior, and retargeting prioritized the most qualified users.
Because the system ran continuously, campaigns could flex with real-time travel behavior—scaling during peak travel moments without rebuilding from scratch.

If travel consideration is always happening, the brand should be too.

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🥳 WE'VE BEEN NOMINATED 🥳 🏝️ WE'RE ALWAYS CHASING GREATNESS 🏝️ DEEP FOCUS + ARUBA TOURISM 🏝️ 2026 SHORTY AWARD FINALIST | BEST BRAND AWARENESS CAMPAIGN AND BEST IN TRAVEL & TOURISM 🏝️ 💉 WE'RE ON A BIT OF A HOT STREAK 💉 DEEP FOCUS + FX | THE BEAUTY 💉 2026 SHORTY AWARD FINALIST | BEST LAUNCH CAMPAIGN 💉 👑 WE'RE LOOKING TO RECLAIM OUR TITLE 👑 DEEP FOCUS + BRAVO TV 👑 2026 WEBBY AWARD FINALIST | SOCIAL ENTERTAINMENT 👑 🥳 WE'VE BEEN NOMINATED 🥳 🏝️ WE'RE ALWAYS CHASING GREATNESS 🏝️ DEEP FOCUS + ARUBA TOURISM 🏝️ 2026 SHORTY AWARD FINALIST | BEST BRAND AWARENESS CAMPAIGN AND BEST IN TRAVEL & TOURISM 🏝️ 💉 WE'RE ON A BIT OF A HOT STREAK 💉 DEEP FOCUS + FX | THE BEAUTY 💉 2026 SHORTY AWARD FINALIST | BEST LAUNCH CAMPAIGN 💉 👑 WE'RE LOOKING TO RECLAIM OUR TITLE 👑 DEEP FOCUS + BRAVO TV 👑 2026 WEBBY AWARD FINALIST | SOCIAL ENTERTAINMENT 👑