
We championed people living with cerebral palsy
Creative
Production
Social Strategy
We partnered with Disney Branded Television to create a social campaign to navigate sensitivities of the Cerebral Palsy community. From truth bombs to inner monologues to clips that made us ugly cry, we were able to give the community a proper platform to speak for themselves. Our social creative development, social strategy, and talent junket support, resulted in collaborations with Barnes & Noble to activate the existing book fandom (the filmβs source material) and a robust series of pieces to drive viewership around the premiere.


















