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We crafted a souvenir that you'll never forget – because it's a part of you

Strategy

Creative

Production

Media

Social

Go to any destination in the world and you’ll find the same thing: souvenirs. But is a piece of cheap plastic the best way to remember Aruba, an island that stays with you long after you leave? Of course not! So we invented something better – the Tattoovenir.

In partnership with local artists, we designed a dozen unique Aruba tattoos to give away to guests looking for the perfect way to remember their trip. Turns out a lot of people want free tattoos, especially in a place as magical as Aruba. Because the best way to remember an island that stays with you is with a souvenir that stays with you.

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1.78 Million video views

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26.9 Million in earned impressions

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Partnered with 7 on-island shops in a voucher program that keeps money on-island.

A souvenir that stays with you from an island that stays with you.

A shirtless man with a detailed arm tattoo stands by the ocean, holding someone's hand. The text "Tattoovenirs from Aruba" overlays the image.

β€œWe were trying to find something to take home from Aruba and this just tops it all.”

Aruba Fan
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