
We crafted a souvenir that you'll never forget – because it's a part of you
Strategy
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Go to any destination in the world and youβll find the same thing: souvenirs. But is a piece of cheap plastic the best way to remember Aruba, an island that stays with you long after you leave? Of course not! So we invented something better – the Tattoovenir.
In partnership with local artists, we designed a dozen unique Aruba tattoos to give away to guests looking for the perfect way to remember their trip. Turns out a lot of people want free tattoos, especially in a place as magical as Aruba. Because the best way to remember an island that stays with you is with a souvenir that stays with you.
1.78 Million video views
26.9 Million in earned impressions
Partnered with 7 on-island shops in a voucher program that keeps money on-island.
A souvenir that stays with you from an island that stays with you.

βWe were trying to find something to take home from Aruba and this just tops it all.β


















