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We led an investigation through the murphyverse

Social Strategy

Creative

Production

Platform & Community Management

๐šƒ๐ก๐•š๐‘  ๐“ฌ๐šŠ๐™จ๐’† ๐’”๐‘ก๐™ช๐š๐”‚ ๐˜ช๐–˜ ๐š—โ„ด๐ญ ๐š ๐•™๐—ฎ๐”ฑ ๐ข๐‘ก ๐”ฐ๐‘’๐–Š๐š–๐ฌ…

We partnered with FX networks to debut the latest expansion of the Ryan Murphyverse: a new FX original series, Grotesquerie! From purple carpet premiere coverage to round-the-clock community management to collaborations with Grammy-winning producers, this campaign was a nonstop thrill ride โ€“ which is just the way we like it. We poured our blood, sweat, and tears (all figurative, thankfully) into making the @grotesqueriefx handle a true extension of the series itself. And being able to help Grotesquerie land the #1 trending spot on Hulu at its launch? Well, that was simply a dream ๐—ป๐š’๐‘”โ„Ž๐–™๐‘š๐’‚๐ซ๐•– come true.

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2025 GEMA Award Winner

SILVER for Best Drama Video Campaign
GOLD for Best Fan Engagement for the Scream Chamber Activation

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2025 GEMA Award Nominee

Best Organic Social Campaign
Best 360 Campaign, Drama

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2025 Shorty Award Finalist

Best Television Social Campaign

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Over 131M views and 2.7M social engagements across social

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  • ๐Ÿฅณ   WE'VE BEEN NOMINATED   ๐Ÿฅณ ๐Ÿ๏ธ   WE'RE ALWAYS CHASING GREATNESS   ๐Ÿ๏ธ   DEEP FOCUS + ARUBA TOURISM   ๐Ÿ๏ธ   2026 SHORTY AWARD FINALIST | BEST BRAND AWARENESS CAMPAIGN AND BEST IN TRAVEL & TOURISM   ๐Ÿ๏ธ ๐Ÿ’‰   WE'RE ON A BIT OF A HOT STREAK   ๐Ÿ’‰   DEEP FOCUS + FX | THE BEAUTY   ๐Ÿ’‰   2026 SHORTY AWARD FINALIST | BEST LAUNCH CAMPAIGN   ๐Ÿ’‰ ๐Ÿ‘‘   WE'RE LOOKING TO RECLAIM OUR TITLE   ๐Ÿ‘‘   DEEP FOCUS + BRAVO TV   ๐Ÿ‘‘   2026 WEBBY AWARD FINALIST | SOCIAL ENTERTAINMENT   ๐Ÿ‘‘ ๐Ÿฅณ   WE'VE BEEN NOMINATED   ๐Ÿฅณ ๐Ÿ๏ธ   WE'RE ALWAYS CHASING GREATNESS   ๐Ÿ๏ธ   DEEP FOCUS + ARUBA TOURISM   ๐Ÿ๏ธ   2026 SHORTY AWARD FINALIST | BEST BRAND AWARENESS CAMPAIGN AND BEST IN TRAVEL & TOURISM   ๐Ÿ๏ธ ๐Ÿ’‰   WE'RE ON A BIT OF A HOT STREAK   ๐Ÿ’‰   DEEP FOCUS + FX | THE BEAUTY   ๐Ÿ’‰   2026 SHORTY AWARD FINALIST | BEST LAUNCH CAMPAIGN   ๐Ÿ’‰ ๐Ÿ‘‘   WE'RE LOOKING TO RECLAIM OUR TITLE   ๐Ÿ‘‘   DEEP FOCUS + BRAVO TV   ๐Ÿ‘‘   2026 WEBBY AWARD FINALIST | SOCIAL ENTERTAINMENT   ๐Ÿ‘‘