We exposed con artists with comedy and courage

Working closely with the Freeform team, we provided campaign strategy and produced a full social content series to build/maintain excitement week over week for the new original series – both on the Freeform handle and across the larger Disney ecosystem, where we tapped into similar franchises with potential crossover. We also worked to emulate the well-known tone of host Laci Mosley, activating her sizable Scam Goddess podcast community to turn avid listeners into loyal viewers. We had some laughs, we stopped some scammers, and we spread the Scam Goddess gospel… all while also providing context for and explanation of complex show elements. You know, the usual.