We turned relaxing on the beach into a competitive sport
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Aruba is the most relaxing destination in the Caribbean. But how do you prove that? Easy – with a one-of-a-kind relaxation competition on Eagle Beach, hosted by Olympic gold medalist Shaun White. Welcome to the Aruba Relaxathon.
While the world’s greatest athletes competed in Paris in 2024, the world’s greatest relaxers headed somewhere warmer. One hundred participants were tasked with staying as relaxed as possible for one hour on the island’s calming shores. To test them, we tracked real-time heart rate data and threw in hilarious disruptions—from water-gun-wielding kids to a full Carnival parade.
In the end, one champion was crowned, and Aruba’s claim proved to be more than true.
16.24M Total Impression
10.67% avg vcr
3.45M YT Views,
9.69M Total Reach
The world’s most relaxing competition on the world’s most relaxing Island.
“Heart rates will be monitored. Tans will get slightly tanner. And inner peace will be pushed to its very limit.”
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