We welcomed fans to the nader-hood

Alongside our friends at Freeform, we introduced viewers to the Nader sisters – stars of the network’s newest reality series, Love Thy Nader. We turned digital heads during pre-premiere, introducing our four Nader sisters through stylized talent-centric social graphics and teasers and creating talent-led marketing shoot edits for TikTok and Instagram Reels. Throughout the season itself, we created weekly roundups of “must-see moments” featuring dynamic scene lifts, relatable memes, and buzz-worthy quotes to spark conversation and encourage reshares/amplification. We also provided custom static carousels, such as a nostalgic Nader family social scrapbook and a “who’s who: sister edition” with throwback baby pictures to further boost talent and fan engagement. And the best part of all?

We’re just getting started. Season 2 is coming soon!