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We blew up FX's hottest new show

Social Strategy

Creative

Production

Platform & Community Management

One shot makes you hot! 🔥

We teamed up with FX Networks to debut the newest installment in the ever-expanding Ryan Murphyverse: FX’s The Beauty! From influencer stunts to in-world ad creative to jaw-dropping Evan Peters thirst traps, there’s no place on social quite like the @thebeautyfx handle. And the best part of all? We were able to help The Beauty premiere in the #1 trending spot on Hulu at its launch.

View our work below and also on TikTok, Instagram, Facebook and Threads.

10/10, no notes. 👏

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2026 Shorty Awards

Silver Honor in Launch Campaign

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Broke the FX trailer viewership record with over 190M views in 7 days

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Amassed over 97K followers across new social handles

  • FX | The Beauty

    Social Strategy

    Creative

    Production

    Platform & Community Management

    View more

    We blew up FX's hottest new show

  • HBO | SOPRANOS 25TH

    Creative

    Production

    Social Strategy

    Platform & Community Management

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    Tony Soprano sits at a dining table, smiling and gesturing with his hand. The table is set with a wine bottle, glasses, and bread, conveying a warm, convivial atmosphere.
    We celebrated 25 large with HBO's first family

  • Aruba | When you love aruba

    Strategy

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    Production

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    Data & Analytics

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    Rocky beach scene at sunset, with dark clouds above, waves crashing on rocks, and sunlight softly illuminating the sand. Calm, moody atmosphere.
    We re-imagined tourism as an act of reciprocity

  • FX | Grotesquerie

    Social Strategy

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    Platform & Community Management

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    Detective Lois Tryon, portrayed by Niecy Nash, cautiously opens a door, holding a flashlight that casts a bright glow. The scene is dimly lit, creating a tense atmosphere.
    We led an investigation through the Murphyverse

  • Avis | Plan On Us

    Creative

    Strategy

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    Woman in a suit sits in an airplane seat, eyes closed, with a laptop on her lap. The cabin is dimly lit, and the sky outside is dark. Calm mood.
    We revised the best promise in advertising

  • Disney+ | Pets

    Creative

    Production

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    A man in sunglasses is kayaking on a vast, calm ocean with a dog looking over his shoulder. The sky is bright with scattered clouds, conveying a serene and adventurous mood.
    We reminded people that pets love different

  • Ace Hotel | Always on media

    Media

    Data & Analytics

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    Modern hotel room with a cozy atmosphere, featuring a wooden bed and nightstands, large window with dark curtains, geometric wall art, and a record player.
    We rebuilt how Ace Hotel's media works

  • Freeform | Scam Goddess

    Creative

    Production

    Social Strategy

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    We exposed con artists with comedy and courage

  • Aruba | The Aruba Effect

    Strategy

    Creative

    Production

    Social

    Media

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    A person floats peacefully in clear turquoise water under a vibrant blue sky with fluffy clouds, conveying a sense of relaxation and tranquility.
    We evolved a campaign to protect an island

  • NVA | Local at Scale

    Media

    Data & Analytics

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    A gray tabby cat with a red collar sits calmly beside a fluffy black and white puppy lying on grass. They are surrounded by trees in daylight.
    We made NVA Local, everywhere

  • FX | English Teacher

    Creative

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    A smiling teacher played by Brian Jordan Alvarez holds a red book in a classroom, engaging animated students. The students are laughing while one raises their hand. Bookshelves in the background.
    We introduced everyone to their favorite teacher

  • HBO | Recommended by humans

    Strategy

    Creative

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    A collage of TV show recommendations features vibrant quote backgrounds. Central image shows a man gesturing animatedly alongside a smiling dog, creating a lively, engaging tone.
    We fought the algorithm with love

  • Ace Hotel | Brand vs demand

    Media

    Data & Analytics

    View more

    Spacious, warmly lit lounge with a green sofa, wooden tables, and chic armchairs. Ceiling lights and round bar with large window create a cozy, modern vibe.
    We put the brand back in Ace Hotel

  • Freeform | Love Thy Nader

    Creative

    Production

    Social Strategy

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    The Nader Sisters, Brooks Nader and her sisters Mary Holland, Grace Ann, and Sarah Jane, are joyfully laughing together against a dark background, conveying friendship and happiness.
    We welcomed fans to the Nader-hood

  • P.F. Flyers | Nostalgia That Converts

    Media

    Data & Analytics

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    Four P.F. Flyers shoes are arranged against a white background, showcasing two pairs in beige and black. The minimalist style conveys a casual, modern feel.
    We turned nostalgia into demand for P.F. Flyers

  • Disney+ | Out of my mind

    Creative

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    Phoebe-Rae Taylor in a wheelchair joyfully raises her arms against a bright blue sky with a fluffy cloud shaped like a fish, conveying freedom and happiness.
    We championed people living with cerebral palsy

  • Aruba | Tattoovenirs

    Strategy

    Creative

    Production

    Media

    Social

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    Tattoo artist with dark hair and glasses, wearing black gloves, works intently on a client's arm. A digital design of the island of Aruba is visible on a nearby tablet.
    We crafted a souvenir that you'll never forget – because it's a part of you

  • Liberty Science Center | Repeat the Wonder

    Media

    Data & Analytics

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    A densely star-filled night sky showcases the Milky Way, stretching diagonally with vibrant blues and purples, evoking awe and wonder.
    We turned Liberty Science Center into a repeat destination

  • Aruba | Relaxathon

    Strategy

    Creative

    Production

    Media

    Social

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    A large group of people sit on a sandy beach, facing the calm ocean. The scene is peaceful and sunny, with scattered clouds in the sky.
    We turned relaxing on the beach into a competitive sport
  • 🥳   We've been nominated   🥳 🏝️   We're always chasing greatness   🏝️   Deep Focus + Aruba Tourism   🏝️   2026 Shorty Award Finalist | Best Brand Awareness Campaign and Best in Travel & Tourism   🏝️ 💉   We're on a bit of a hot streak   💉   Deep Focus + FX | The Beauty   💉   2026 Shorty Award Silver Honor | Best Launch Campaign   💉 👑   We're looking to reclaim our title   👑   Deep Focus + Bravo TV   👑   2026 Webby Award Finalist | Social Entertainment   👑 🥳   We've been nominated   🥳 🏝️   We're always chasing greatness   🏝️   Deep Focus + Aruba Tourism   🏝️   2026 Shorty Award Finalist | Best Brand Awareness Campaign and Best in Travel & Tourism   🏝️ 💉   We're on a bit of a hot streak   💉   Deep Focus + FX | The Beauty   💉   2026 Shorty Award Silver Honor | Best Launch Campaign   💉 👑   We're looking to reclaim our title   👑   Deep Focus + Bravo TV   👑   2026 Webby Award Finalist | Social Entertainment   👑