We introduced everyone to their favorite teacher

Together with our friends at FX, we welcomed viewers into a whole new era of public education – and TV comedy, for that matter – with season one of English Teacher. We rallied FX’s legacy fans, as well as fans of our niche cast, to drive tune-in and generate growth/engagement from the FX Network’s brand accounts. Following the series’ renewal – thanks in no small part to a viral “stream English Teacher” movement across social media – we assisted FX in launching a dedicated show handle for season two. Throughout the campaign of both seasons, we provided a full suite of creative content, complete with mini-campaign beats aimed at boost fan engagement via custom edits guided by social listening steers around specific show elements.