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We fought the algorithm with love

Strategy

Creative

Production

Media

Social

At the height of the Streaming Wars, HBO wanted to set its iconic library of content apart from the rest. Inspired by social conversation, deep-rooted fandoms, and a growing backlash against people being treated as data, we launched “Recommended by Humans.” It was the first human-powered recommendation engine, which positioned HBO in direct opposition of the algorithms – and of Netflix – because shows that touch you on a deeper emotional level can only be Recommended by Humans.

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Viewership of recommended shows increased by 1300%.

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So successful that Human Recommendations were introduced as part of app functionality in 2020.

  • HBO

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    SOPRANOS 25TH

    Creative

    Production

    Social Strategy

    Platform & Community Management

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    We celebrated 25 large with HBO's first family

  • Aruba

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    When you love aruba

    Strategy

    Creative

    Production

    Media

    Data & Analytics

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    We re-imagined tourism as an act of reciprocity

  • FX

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    Grotesquerie

    Social Strategy

    Creative

    Production

    Platform & Community Management

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    We led an investigation through the murphyverse

  • Avis

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    Plan On Us

    Creative

    Strategy

    Production

    Social

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    We revised the best promise in advertising

  • Disney+

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    Pets

    Creative

    Production

    Social Strategy

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    We reminded people that pets love different

  • Ace Hotel

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    Always on media

    Media

    Data & Analytics

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    We rebuilt how Ace Hotel's Media Works

  • Freeform

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    Scam Goddess

    Creative

    Production

    Social Strategy

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    We exposed con artists with comedy and courage

  • Aruba

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    The Aruba Effect

    Strategy

    Creative

    Production

    Media

    Social

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    We evolved a campaign to protect an island

  • NVA

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    Local at Scale

    Media

    Data & Analytics

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    We made NVA Local, Everywhere

  • FX

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    English Teacher

    Creative

    Production

    Social Strategy

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    We introduced everyone to their favorite teacher

  • HBO

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    Recommended by humans

    Strategy

    Creative

    Production

    Media

    Social

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    We fought the algorithm with love

  • Ace Hotel

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    Brand vs demand

    Media

    Data & Analytics

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    We put the brand back in Ace Hotel

  • Freeform

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    Love Thy Nader

    Creative

    Production

    Social Strategy

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    We welcomed fans to the nader-hood

  • P.F. Flyers

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    Nostalgia That Converts

    Media

    Data & Analytics

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    We turned nostalgia into demand for P.F. Flyers

  • Disney+

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    Out of my mind

    Creative

    Production

    Social Strategy

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    We championed people living with cerebral palsy

  • Aruba

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    Tattoovenirs

    Strategy

    Creative

    Production

    Media

    Social

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    We crafted a souvenir that you'll never forget – because it's a part of you

  • Liberty Science Center

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    Repeat the Wonder

    Media

    Data & Analytics

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    We turned Liberty Science Center into a repeat destination

  • Aruba

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    Relaxathon

    Strategy

    Creative

    Production

    Media

    Social

    View more

    We turned relaxing on the beach into a competitive sport
  • 🥳   WE'VE BEEN NOMINATED   🥳 🏝️   WE'RE ALWAYS CHASING GREATNESS   🏝️   DEEP FOCUS + ARUBA TOURISM   🏝️   2026 SHORTY AWARD FINALIST | BEST BRAND AWARENESS CAMPAIGN AND BEST IN TRAVEL & TOURISM   🏝️ 💉   WE'RE ON A BIT OF A HOT STREAK   💉   DEEP FOCUS + FX | THE BEAUTY   💉   2026 SHORTY AWARD FINALIST | BEST LAUNCH CAMPAIGN   💉 👑   WE'RE LOOKING TO RECLAIM OUR TITLE   👑   DEEP FOCUS + BRAVO TV   👑   2026 WEBBY AWARD FINALIST | SOCIAL ENTERTAINMENT   👑 🥳   WE'VE BEEN NOMINATED   🥳 🏝️   WE'RE ALWAYS CHASING GREATNESS   🏝️   DEEP FOCUS + ARUBA TOURISM   🏝️   2026 SHORTY AWARD FINALIST | BEST BRAND AWARENESS CAMPAIGN AND BEST IN TRAVEL & TOURISM   🏝️ 💉   WE'RE ON A BIT OF A HOT STREAK   💉   DEEP FOCUS + FX | THE BEAUTY   💉   2026 SHORTY AWARD FINALIST | BEST LAUNCH CAMPAIGN   💉 👑   WE'RE LOOKING TO RECLAIM OUR TITLE   👑   DEEP FOCUS + BRAVO TV   👑   2026 WEBBY AWARD FINALIST | SOCIAL ENTERTAINMENT   👑